Website Privacy Policy
Melamed Eye Care Optometry respects your privacy. This Website Privacy Policy explains the types of information that may be collected when you use melamedeyecare.com, how that information may be used, and the choices available to you.
Information We May Collect
Depending on how you use the website, we may collect:
- Contact information such as your name, telephone number, email address, and information you choose to include in a message.
- Appointment or service-request information when you choose to schedule or request care.
- Transaction and payment-related information when you purchase a product or service. Payment card information may be processed directly by our payment processor rather than stored by Melamed Eye Care.
- Technical information such as browser type, device information, IP address, pages viewed, referring pages, and general website-use information collected through cookies or similar technologies.
- Other information you voluntarily provide to us.
How We Use Information
We may use information collected through the website to:
- Respond to questions and requests.
- Schedule appointments and provide requested services.
- Process payments and transactions.
- Communicate with patients and website visitors.
- Operate, maintain, secure, and improve the website and our services.
- Prevent fraud, misuse, or security incidents.
- Comply with applicable legal, regulatory, licensing, and professional obligations.
Health Information and HIPAA
When information qualifies as protected health information under HIPAA and is created, received, maintained, or transmitted by Melamed Eye Care in connection with patient care, our use and disclosure of that information is governed by HIPAA and our Notice of Privacy Practices. This Website Privacy Policy does not replace the Notice of Privacy Practices.
How Information May Be Shared
We may share information with service providers that help us operate our practice and website, such as website hosting, payment processing, scheduling, communications, information technology, and professional service providers. When HIPAA applies, we use business associate arrangements or other safeguards as required by law.
We may also disclose information when required by law, to protect the rights or safety of patients or others, to investigate fraud or security concerns, or in connection with a lawful business or organizational transaction.
We do not sell protected health information. We do not rent patient medical information to third parties for their independent marketing.
Cookies, Analytics, and Third-Party Services
Our public website may use cookies and similar technologies for basic functionality, security, analytics, and measurement. Third-party services embedded in or linked from the site—such as maps, scheduling services, review sites, social-media services, or payment services—may collect information under their own privacy policies.
We do not intend for advertising or analytics tools to receive information entered into secure medical intake forms or patient portals. Medical intake, patient photographs, and other clinical information should be submitted only through a secure system designated by Melamed Eye Care.
Do Not Track and Privacy Preference Signals
Some browsers offer “Do Not Track” signals. Because there is not a single universally accepted standard for responding to Do Not Track signals, our website may not respond to every such signal. Where applicable law requires recognition of a legally valid browser-based opt-out preference signal, we will honor it as required.
Information Collected by Other Parties
Third-party services used on our public website may collect information about your interaction with their services and, depending on their technology and your settings, may collect information over time or across different websites. Their practices are governed by their own privacy policies.
Your Choices and Requests
You may contact us to ask what contact information we maintain about you through the website, to request a correction, or to ask a privacy question. Requests concerning your medical record or protected health information are handled under the rights described in our Notice of Privacy Practices.
Data Security
We use reasonable administrative, technical, and physical safeguards appropriate to the information we maintain. No website or electronic transmission can be guaranteed to be completely secure, so sensitive clinical information should only be transmitted through the secure methods we provide.
Retention
We retain information for as long as reasonably necessary for the purposes described in this policy and as required by healthcare, tax, licensing, record-retention, and other applicable laws.
Children
This website is not directed to children under 13 for independent use. A parent or legal guardian should contact the practice regarding care for a minor. Our virtual eye visit service is currently limited to adults age 18 and older.
Changes to This Policy
We may update this policy from time to time. Material changes will be reflected on this page, and the effective date above will be updated.
Contact Us
Melamed Eye Care Optometry
8213 Beverly Blvd
Los Angeles, CA 90048
Phone/Text: (323) 655-6582
Email: [email protected]